1. Combine the coconut milk and rice in a saucepan; bring to a boil over medium heat, stirring occasionally. Add a pinch of salt, reduce the heat to low, and cover. Cook for 10 minutes, stirring occasionally to make sure the bottom doesn't stick or burn.
2. Uncover and continue to cook, stirring, over low heat until the rice is tender and the mixture is creamy. If liquid evaporates before the rice is done, stir in hot water, about 1/2 C at a time and cook until done.
3. Interesting add-ins if desired: fresh minced ginger; toasted, shredded coconut; diced dried fruit such as apricot, mango, raisins, etc.; diced fresh fruits.